This is the page where I should be describing my career accomplishments in a very professional third person voice. But instead I’ll just brag:

I planned the media for Dove’s first campaign for Real Beauty and developed the strategy for the launch of Dove Men five years later.

I helped create Jaguar’s first every Super Bowl campaign, including award-winning programs with Sports Illustrated and Gawker.

I worked in media, creative, and strategy roles across a wide range of brands, including Unilever, American Express, Jaguar Land Rover, CVS, Booking.com, BARK, TGI Fridays, Bacardi, General Mills, Volvo, Ford, Kimberly-Clark, and others.

I led dozens of global and local new business pitches and won hundreds of millions in revenue.

I led the creation of both a creative media practice and a neuroscience lab inside a giant media agency that drove new business and amazing client work.

I advised CMOs and CEOs on their marketing strategies as the media world got more complicated.

I helped Barkbox enhance their performance marketing assets to build their brand and developed their first 360 ad campaign.

I won Cannes Lions, Effies, AdWeek Media Plan of the Year awards, and more.

One client simply called me “Fun Joe”.

But most importantly, I learned from and mentored some of absolute best in the business, and now I’m taking what they taught me to help brands and agencies tell their stories.

The most successful teams I’ve work on all functioned with humor and wit and were given freedom to find connections in seemingly unrelated pursuits. Reason & Whimsy bottles that spirit and mixes it with our custom strategic frameworks & unique techniques to enable organizations to embrace their inner whimsy and bring their stories to life in the post-modern media world.